WE ARE IN2
Media with something to say.
IN2 is the media and cultural expression hub of Ent Empire.
We create and develop media across visual, audio, publishing, news and digital platforms with one central purpose:
To give people, ideas and stories somewhere to be seen, heard, explored and discovered.
We believe media has extraordinary power.
It can entertain millions.
It can introduce an unknown artist to their first audience.
It can make complicated information understandable.
It can bring attention to an issue being ignored.
It can allow someone to experience a culture completely different from their own.
It can give a person who has never had a platform the opportunity to speak.
And sometimes, it can completely change how someone sees the world.
IN2 exists to use that power purposefully.
About Us
Captivating Media
OUR PURPOSE
Entertain. Educate. Empower. Amplify.
Everything we build sits somewhere within these four commitments.
ENTERTAIN
We create engaging media and experiences that people genuinely want to watch, hear, read and participate in.
EDUCATE
We make information, ideas and experiences accessible, helping audiences understand subjects, communities and perspectives beyond their everyday lives.
EMPOWER
We use media to expose people to knowledge, opportunities, resources and possibilities that can help them develop personally, creatively, socially and economically.
AMPLIFY
We give people a platform.
From established figures to emerging talent and extraordinary people who may otherwise operate outside the spotlight, IN2 exists to help worthwhile voices, stories and ideas reach an audience.
WHAT WE BELIEVE
Everyone has a story. Not everyone has a platform.
Traditional media has often determined whose stories are important enough to tell.
We want to widen that lens.
IN2 can feature the artist beginning their journey as well as the global star.
The entrepreneur building their first company as well as the established business leader.
The person changing their local community as well as someone changing an industry.
The individual with an extraordinary story who has never stood in front of a camera before.
Influence can make someone interesting. It doesn't make everyone else unimportant.
There are remarkable people everywhere.
Our job is to find them.
It's the Details
EXPRESSION WITHOUT ONE FORMAT
IN2 isn't restricted to one medium because people don't experience the world through one medium.
Sometimes a story needs to be watched.
Sometimes it needs to be heard.
Sometimes it needs to be read.
Sometimes it needs to be experienced.
That's why IN2 develops media through:
Visual Media — shows, documentaries, interviews, entertainment and original video.
Audio — podcasts, conversations, interviews, music and original audio programming.
Publications — magazines, editorial content, features, interviews and specialist publications.
News — reporting, current affairs, culture, entertainment and stories affecting our audiences.
Digital — social content, platforms, applications and interactive experiences.
Events & Experiences — bringing people, audiences, ideas and creativity together beyond the screen.
FOUR AREAS OF EXPRESSION
Diversity, Creativity, Opportunity, Expression
Our content is built around four broad forms of human expression.
CREATIVE EXPRESSION
Art. Music. Film. Fashion. Writing. Design. Performance. Ideas.
We provide a platform for creativity and the people behind it.
SOCIAL EXPRESSION
People. Relationships. Communities. Challenges. Experiences. Conversations.
We explore what it means to live within the societies around us.
CULTURAL EXPRESSION
Identity. Heritage. Lifestyle. Entertainment. Community. Tradition. Change.
We create opportunities for people to experience cultures beyond their own while celebrating the cultures that shape who we are.
ECONOMIC EXPRESSION
Business. Entrepreneurship. Careers. Money. Innovation. Opportunity.
We explore how people build, create, earn, develop and participate economically.
DIFFERENT PERSPECTIVES. BIGGER WORLD.
Your life gives you one perspective. There are billions more.
IN2 wants to take audiences beyond the limits of their everyday experience — into different lives, communities, industries, cultures, ambitions and ways of thinking.
Not to tell people what they must think.
But to give them more to think about.
PART OF ENT EMPIRE
IN2 is the media division of Ent Empire.
Within the wider Empire, IN2 provides the infrastructure for storytelling, publishing, broadcasting, cultural expression and audience engagement.
It allows ideas, people and projects from across the Empire — and far beyond it — to reach wider audiences through professionally developed media.
But IN2 also has an identity of its own.
It is a home for curiosity.
A platform for expression.
A showcase for talent.
A source of entertainment.
A place to discover something new.
And a voice for people with something worth saying.
IN2
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We're IN2 people.
We're IN2 creativity.
We're IN2 culture.
We're IN2 opportunity.
We're IN2 conversations.
We're IN2 ideas.
We're IN2 discovering what's next.
What are you IN2?
